Book ad copy generator
Subscribers10 ad hooks for Meta, TikTok and Google, to get your book noticed.
An ad that makes people want to buy needs a book that lives up to it. Makebook helps you write the whole thing, in your voice.
Write my bookThe guide
An ad hook grabs attention in a split second. It doesn't summarize the book: it raises a question, a situation or an emotion the reader recognizes. "Can't manage a healthy dinner anymore?" works better than "Discover my cookbook".
Each platform has its own codes. On Meta, the primary text should hold up without being cut off and the image does half the work. On TikTok, the hook is spoken, fast, and must make people want to keep watching. On Google, the ad answers a precise search: reuse the words the reader typed.
Test several hooks rather than betting on one, and keep the one that generates the most clicks on an equal budget. Avoid jargon and excessive promises: an honest ad gets more clicks, and it stays within platform rules.
Frequently asked questions
How long should a Google ad headline be?
A headline of 30 characters maximum and a description of 90 characters maximum for text ads. The headline must read at a glance.
How do you hook people on TikTok in a few seconds?
Open with a line that raises a problem or a recognizable situation, in under three seconds. The viewer decides to stay or scroll in that window.
How much should I spend on a first book ad?
Start small, with a test budget, and keep the hook that gets the most clicks. Always compare several hooks before raising spend.